s/n799236

Information
has gloss	(noun) a campaign of flattery and friendliness (by a company, politician, etc.) to become more popular and gain support charm campaign
lexicalization	eng: charm campaign
subclass of	(noun) a series of actions advancing a principle or tending toward a particular end; "he supported populist campaigns"; "they worked in the cause of world peace"; "the team was ready for a drive toward the pennant"; "the movement to end slavery"; "contributed to the war effort" cause, campaign, crusade, effort, drive, movement